Wednesday, March 18, 2009
Nice Guys Can Finish First And So Can Their Teams
ScienceDaily (Mar. 16, 2009) — Ever thought the other guy was a loser for giving his all for the team even if others weren’t pulling their weight?
A new study, published in the Journal of Personality and Social Psychology, says that person can influence a group to become more efficient in achieving its goals by making cooperative, collective behaviour seem acceptable and appropriate, and thereby encouraging others to act similarly.
The study, authored by a professor at the Rotman School of Management at the University of Toronto and his collaborator at Northwestern University, calls such individuals “consistent contributors” – people who contribute all the time, regardless of others’ choices.
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